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Institutional co-founders for manufacturer-led brands

You make the product.
We co-found the brand.

NexTen exists to build and own India's next great consumer brands. We partner with manufacturers as co-founders — bringing capital, a 200-brand growth engine and our own fulfilment network — and take them from lakhs to crores a month.

Not ready to co-found? Start with our Accelerator — run your growth engine with us, no equity.

0 Cr+
Monthly GMV managed
0+
Brands scaled to date
0 Cr+
Cumulative GMV scaled
0+
Orders shipped every day
Figures are gross merchandise value across the NexTen ecosystem
The belief

Great products deserve a co-founder, not a consultant.

India makes world-class product. Most brands stall anyway — not on the product, but on the machine that scale demands. Capital alone won't build it. We will, with skin in the game.

How we partner

Two ways in. One destination.

House of Brands · we co-found

We take equity and build it with you.

We step in as institutional co-founders: capital, operating muscle, follow-on funding and a clear path to exit. You stay the maker. We own the growth alongside you — for the long run, not the retainer.

Proven once already — Svarasya: ₹2L → ₹40L+/month in 12 months, EBITDA-positive.
Start here Accelerator · growth as a service

Run your engine with us. No equity.

Not ready to co-found? Hand us your entire commercial engine on a revenue share — low risk, no dilution. It's how most partnerships begin, and how we both learn we should build together.

The engine

We don't advise. We operate.

Others hand you a deck and an invoice. We run the P&L — and we ship the boxes ourselves.

Category & marketplace ops — Amazon, Flipkart, quick-commerce, D2C
Pricing, promotion & P&L ownership
Performance marketing & full-funnel advertising
Content, social media & brand design
Catalog management & listing optimisation
Fulfilment & distribution through our own warehouses
One team. One P&L. One growth engine.

Baby & adult diapers

Our deepest category. Cuddles → ₹15 Cr+/month in 24 months; Little Smile → ₹8 Cr+, Wowper, Kiddysoft and Honey Bunny → ₹5–6 Cr+ in 12 months.

Adult hygiene

Lyfcare: built from scratch to ₹3 Cr+/month in 12 months. Elderly Smile → ₹2 Cr+ and Shields → ₹3 Cr+ in the same window.

Shields

Food & clean nutrition

Nutriorg: ₹10L → ₹1.5 Cr+/month in just 6 months.

Babycare

1st Step: ₹30L → ₹3 Cr+/month across multiple babycare categories. Flipkart mandates: MeeMee → ₹2 Cr+, Mother Sparsh → ₹1 Cr+.

Skincare

Svarasya: ₹2L → ₹40L+/month in 12 months, at positive EBITDA — and a brand we co-own. Our House of Brands thesis, proven.

Home & furnishing

The Happy Pod: a soft-furnishing brand we launched and built from scratch — selection, strategy and growth, end to end. The frontier of our Home & Lifestyle push.

The Happy Pod — launched from scratchLuxire — luxury custom clothing
Fulfilment · Warehousing-as-a-Service

A growth engine with its own logistics backbone.

Five fulfilment centres covering all four regions of India — faster delivery, tighter inventory, healthier margins. Available to our brands as Warehousing-as-a-Service, scaling to eight centres within six months.

BengaluruHyderabadKolkataMumbaiGurgaon
5
Fulfilment centres · N/S/E/W
~1 L sqft
Operating warehouse area
20K+
Orders processed daily
8
Centres within six months
Why the engine matters

Every brand we scale makes the next one we own stronger.

Operating 200+ brands across diapers, food, skincare, hygiene and home teaches us each category cold — the buyers, the margins, the levers that move the needle. That mastery is the unfair advantage behind the brands we choose to build and own.

The engine funds the house. The house is the point.
Distribution & licensing

We move the brands India already trusts.

NexTen runs e-commerce distribution on select channels for leading hygiene and toy brands — and we're building it into a full e-commerce licensing and distribution engine. A third arm of the platform: durable cashflow, deeper channel relationships, more category reach.

Leadership

Operators who've built at scale.

RS

Rahul Singh

Founder & CEO
Ex-Flipkart · Former Scientist, DRDO · IIT Ropar
RN

Raj Narayan Saha

Chief Marketing Officer
Ex-Flipkart · MBA, Kellogg · IIT Ropar
BP

Bighnaraj Panda

Head of Accelerator
Ex-Flipkart · Silicon Institute of Technology
Let's talk

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